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How does a T-shirt store owner write great eCommerce product descriptions for their T-shirt and apparel brand? By creating product descriptions with a customer-centric focus, using a high-quality compelling copy that answers any potential questions about the story behind the design, the type of t-shirt, how the shirt was printed, the fabric, available sizes, and more. Why does a T-shirt store need more than a few words of general description content on their product pages? User experience is the answer. Relevant, high-quality content helps customers make a decision on your website instead of leaving them with more questions and leaving...

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Let me start by saying right up front that I’m going to talk to two different types of people in this article: The person who wants the quick & dirty, “just tell me how to sell something TODAY...I’ll do the rest later” person, and The dear soul who wants to do this very methodically and thoroughly (spoiler alert: I won’t be able to cover absolutely everything in this one post but I will be able to give you a lot of what you need). Let me start out by answering the question at a high level. Then we can dive...

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Christian band t-shirts and merch are hard to come by unless you are fortunate enough to buy them at a concert or event. And not surprisingly, band t-shirts and merch is extremely popular by the millions of fans of Christian contemporary and rock bands. We have compiled a list of our Top 10 Christian Band t-shirt stores online. Since we always want to promote any new bands, or smaller bands, if you are a band (or know of one) with some great t-shirts, drop a mention and link in the comments. Toby Mac - Toby Mac has been one of...

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This week's Christian T-shirt Business Spotlight features a brand I just discovered. It is now also one of my favorite Christian apparel brands online. Meet the owner With today's technology and demands for mass production, it's rare to find a t-shirt brand that still handcrafts their own products. Maria Flores is a unique artisan that has chosen to do so. We had an opportunity to speak with Maria about the brand. Here is an interesting look into her journey of developing her online brand of Christian clothing and other apparel... Maria Flores, Owner of Mercy Road Apparel From the moment...

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